10 Reasons Why Every Entrepreneur and Small Business Owner Needs to be at the 1st Annual Delaware Entrepreneurial Summit

Written by Erica Crell, Program Support Coordinator, Emerging Enterprise Center

 

If you’re an entrepreneur or small business owner in the tri-state area, you should attend the 1st Annual Delaware Entrepreneurial Summit presented by the Emerging Enterprise Center and Small Business Development Center on July 12.

This full day event is packed with quality content, information and resources for those looking to build, connect, and grow as entrepreneurs and business owners.

Whether you are thinking of starting a business, a start-up, or an established small business that is looking to grow, the Entrepreneurial Summit has got you covered. But if that’s not enough, here are 10 more reasons why you should be there:

  1. Workshops and Panel Discussions – Whether you’re looking to articulate your value proposition, understand cash flow, or get funding, the Summit has you covered with workshops in two tracks. The technical/science track is geared specifically for those start-ups or small businesses that are in high tech fields while the alternative track is geared towards the more traditional entrepreneur.
  2. Networking – Network with over 100 entrepreneurs, small business owners, resources and professionals in the tri-state area about developing your business.
  3. Mentorship – What better place to find a business mentor to help grow your business than at the Entrepreneurial Summit. The Summit is being presented by the Emerging Enterprise Center and the Small Business Development Center and a number of additional business mentoring and advisory organizations will be available for you to talk to, including SCORE Delaware, the SBA and many more….
  4. Sources of Funding Panel Discussion – If you want to learn the ins and outs of raising capital, you’ll want to hear it from our panel of experts.
  5. Awards Luncheon – The New Castle County Chamber of Commerce and the Emerging Enterprise Center are always looking to recognize those achievers and at this event we look forward to announcing the Entrepreneur of the Year, the Entrepreneurial Advocate of the Year and the winner of the NCC Innovates Entrepreneurial Sponsorship Award.
  6. Keynote Speaker – Come and hear from Chuck Nunan, owner of Harvest Ridge Winery, and learn about his route to entrepreneurial success.
  7. Entrepreneurial Showcase – Check out over 15 up-and-coming entrepreneurs and innovators that that the Emerging Enterprise Center and the Small Business Development Center have identified as up and coming entrepreneurs in Delaware. Find out about what they’re doing to get their businesses off the ground and be inspired!
  8. Delaware Resources Tabletop Expo – Meet and have one-on-one conversations with Delaware resources that are available to entrepreneurs to help them start and grow their businesses.
  9. Happy Hour – Join your fellow entrepreneurs for a happy hour to engage in personal conversations and build future relationships.
  10. You can’t beat the price! All of the above for under $100.

Register today.

Why Continuous Learning Matters

Written by Dora Cheatham, Program Manager, Emerging Enterprise Center

“It does not matter how slowly you go as long as you do not stop.”  Confucius

When I first entered the world of business more years ago than I care to remember, it was a very different place.  Word processors were just making an appearance and sending a fax was the ultimate in high speed communication, the internet barely existed, and Amazon wasn’t even a glimmer in Jeff Bezos’ eye.

Fast forward to 2018 and while the basic principles of business remain the same, the way we DO business is infinitely different. Technology has changed how we make decisions and embark on a strategic direction, how we execute on strategy, how we transact business, how we communicate. Equally, we have access to more informational and educational resources than ever before. For the small business owner today – more than ever – to ignore the need for continuous learning is to remain stagnant at best, fail at worst.

The Emerging Enterprise Center’s Business Growth Workshops hone in on business processes that every small business and entrepreneur needs while tying into the ever-evolving business environment.  Among these:

Marketing & Communication:  30 years ago, sales and marketing were almost synonymous and advertising represented the main thrust of the marketing and sales effort.  Today the world of sales and marketing couldn’t be more different, yet too often small business owners still believe that, as long as they market their product or business “customers will come”.  This couldn’t be further from the truth, so it is critical that new entrepreneurs as well as small business owners are clear in their own minds of the differences between strategic marketing, marketing communications, advertising, and sales so that they can develop and implement a sustainable business growth plan.

Selling Value:  Probably the toughest thing for first time – and sometimes serial – entrepreneurs to grasp, is the difference between selling a PRODUCT or SERVICE and selling VALUE.  Entrepreneurs and innovators, rightly, are passionate about their product and their passion is reflected when they speak about it.  What it can do, how it can do it, how it was developed, the features, the benefits.  The more clearly those features and benefits can be articulated into end user value, the less important price becomes as a part of the sales equation.  This translates into a more valuable business model that generates greater revenue.  To quote Warren Buffet:  “Price is what you pay, value is what you get.”    Are you clear about the value that you are providing to your customers?

Innovation: “Innovate or die” has become a 21st century mantra and rightly so.  Failure to innovate led to the slow demise of companies like Eastman Kodak, Blockbuster, Sears and, more recently, Toys ‘R’ Us.  In today’s world of rapid technological development, changing tastes and increasing competition, product life cycles are becoming shorter and shorter.  Businesses that fail to update are gradually squeezed out of the market.  Innovation doesn’t have to be disruptive – it can be gradual and incremental.  The key is to remain relevant!

Globalization:  Globalization can be a hotly contested topic but has nevertheless had a profound impact on business with increased competition, expanded markets, increased resources, technology transfer.  The increased ease with which business can be transacted internationally means that even the smallest of businesses can access customers and markets which in the past may have seemed unreachable, either directly or through strategic business alliances.

In the end, while ignorance – at times – can be bliss, when running a business, it can be fatal.  As a business owner, I’m all too aware of the fact that the first step to growing a business is the ability to acknowledge that “I don’t know what I don’t know.”  So I make sure I continue to learn.

For more information on the Emerging Enterprise Center’s Business Growth Workshops, contact Erica Crell at (302) 294-2063 or via email.

Entrepreneur Profile: Reggie Ezeh, Data Value

Data Value, led by Reggie Ezeh, is a data management and analytics consulting firm.

Reggie has over 20 years’ experience in advanced analytics with Fortune 500 companies across the US and overseas. His experience spans Telecoms, Insurance (P&C, Auto, Health, etc.), Finance and Technology. He has managed local and global analytics projects in excess of $20 million dollars delivering top notch quantifiable value to the business in his previous positions.

Reggie saw a need in the market and a shortage of experienced professionals that can bridge the gap between analytics and business to provide strategic solutions. Having managed analytics, customer experience and marketing at local and global levels, Reggie has first-hand experience on how to transform an enterprise from a reactive, problem solving entity to a proactive and highly optimized one. And that is how Data Value was born.

 

Reggie does acknowledge that the greatest challenge is in helping potential clients – especially those who have never before focused on analytics – understand the profound impact that data can have on their business strategy. “Often times it’s an uphill task trying to sell fresh, insightful strategies backed by data to senior management who have not yet seen or understood the impact of data on today’s business playing field,” says Reggie. But he says that once senior management understands the value of analytics, Data Value is able to implement change that can be very impactful for a company. For example, a change to call center operations for one company led by Data Value resulted in a conversation rate increase from 1.5% to 3.5%!

Reggie plans to employ an intern in the Spring and a full time analyst by summer. When current projects can support it, he also plans to hire an 4-6 additional analysts, as well as local University interns to support clients. Reggie is also considering strategic partnerships with larger prime contractors for broader reach.

With the help of the Emerging Enterprise Center, Reggie now has good insight on how to plan his growth path.  Reggie says, “The EEC has also provided us with invaluable networking opportunities as well as beneficial seminars and workshops. Since joining EEC, we have made some great contacts that are sure be rewarding in the near future.”

Emerging Enterprise Center Announces Billy D. Productions, LLC as official videographer sponsor for all Finding Your Next Customer and Business Fundamentals workshops for 2017 at the EEC

The Emerging Enterprise Center (EEC) has officially announced that Billy D. Productions, LLC will be the official videographer sponsor for all Finding your Next Customer and Business Fundamentals workshops for 2017. One of the key missions of the EEC is to help businesses develop business skills to tackle not only the nuts and bolts aspects of running a business but also marketing, networking, and sales skills so that they can grow. Billy D. Productions has just recently joined the New Castle County Chamber of Commerce (affiliated with the EEC) and is looking forward to growing his business with the Chamber and the EEC. With this new sponsorship, the EEC can provide one more benefit to its businesses for attending the business education workshops.

The Emerging Enterprise Center wants you to join us for Educational Workshops and Networking! Find a workshop for you and your business at www.eecincubator.com. Register today at www.eecincubator.com. Contact Frank DeSantis at [email protected] or 302-737-4343 for more information on the Emerging Enterprise Center and its many programs that assist businesses in the community.

About Billy D. Productions, LLC:

Every video is a chance to tell a story and at Billy D. Productions I want to be the one to help you tell it. From eternalizing the love on a wedding day to introducing the world to your service or product, I aim to tell your story in a way that will captivate your audience and effectively grow your business.

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Emerging Enterprise Center Announces K-Video & Web Productions as official videographer sponsor for all business education events for 2016 at the EEC

10 business education events are scheduled for the remainder of 2016.

New Castle, DE, May 2016:  The Emerging Enterprise Center (EEC) has officially announced that K-Video & Web Productions will be the official videographer sponsor for all business education workshops for the remainder of  2016. One of the key missions of the EEC is to help businesses develop business skills to tackle not only the nuts and bolts aspects of running a business but also marketing, networking, and sales skills so that they can grow. K-Video has been a member of the New Castle County Chamber of Commerce (affiliated with the EEC) for over a year now and has never taken on a series this large with the Chamber. With this new sponsorship, the EEC can provide one more benefit to its businesses for attending the business education workshops.

The Emerging Enterprise Center wants you to join us for Educational Workshops and Networking! Find a workshop for you and your business at www.eecincubator.com. Register today at www.eecincubator.com. Contact Frank DeSantis at [email protected] or 302-737-4343 for more information on the Emerging Enterprise Center and its many programs that assist businesses in the community.

About K-Video & Web Productions

K-Video & Web Productions specializes in Safety, Training, and Marketing video production. K-Video has been providing high quality, affordable video solutions since 1980. Our clientele ranges from small, local businesses to large, global corporations. We develop products that will represent your organization with pride and integrity.