Delaware’s Entrepreneurial Ecosystem: It Takes a Village

written by Dora Cheatham, Director, Economic Development Council, New Castle County Chamber of Commerce & Program Manager, Emerging Enterprise Center

 

Last week’s Delaware Entrepreneurial Summit – co-hosted by the New Castle County Chamber of Commerce Emerging Enterprise Center and the Delaware Small Business Development Center and held at the DuPont Country Club – with the aim of gathering together entrepreneurs, mentors and small business resources – was proof positive yet again that Delaware’s entrepreneurial ecosystem is unlike any other.  Keynote speakers gave a big picture view of entrepreneurship and innovation, while entrepreneurs and innovators who had been there, done that and had the scars to prove it shared their knowledge, expertise and experiences both in the traditional and scientific startup arenas.  Small business resources were on hand for assistance and there was networking – lots of networking.

Guest Speaker Michelle Christian – SBA Regional Director – articulated what we in Delaware know all too well but so often fail to shout from the rooftops:  that as a state, our entrepreneurial resources work in tandem – rather than compete – to help budding entrepreneurs and startups.  This doesn’t mean that every entrepreneur or startup is a star in the making.   What it does mean, is that good ideas, the ones that pass the “sniff test”, have an entire support system behind them ready, willing and able to help them succeed.

Take D150 Fueling for example.  The brainchild of three friends from Ohio, Pennsylvania and New Jersey who met on the University of Delaware rowing team, the idea for a fueling innovation system that sends fueling professionals to refuel business vehicles at a customer’s lot was incubated at the University of Delaware’s Horn Program.  An invitation to apply for an NCC Innovates Sponsorship Award from New Castle County’s Department of Economic Development won them a year’s membership in the Emerging Enterprise Center Resident Program, which was announced at last year’s Entrepreneurial Summit.  On winning the award D150 stated that one of the reasons they wanted to keep their ties to Delaware is “the great community and how much people are willing to help us out.”  Since winning the award, D150 have generated over $3.5 million in revenue, created 5 full time and 2 part time jobs, invested in additional vehicles are on track for continued for continued growth throughout 2019.

On a wholly different entrepreneurial SAS Nanotechnologies illustrates an even broader ecosystem that Delaware enjoys.  Founded by Dr. Sumedh Surwade, it all started with his PhD and Post-doc research in Polymer Science and the fundamental and application aspects of nanomaterials.

After completing his research, Dr. Surwade landed at Delaware Technology Park (DTP) where he continued to refine his technology and develop environmentally friendly, self-healing anti-corrosive coatings.  He also began to formulate his business idea.  While at DTP, he learned about the Delaware Sustainable Chemistry Alliance (DESCA) and the DESCA TechConnect Workshop.  Dr. Surwade says:

“DESCA events were my main source of networking and these helped me tremendously in connecting with experienced professionals. Going through the TechConnect Workshop and getting direct and honest feedback on my technology from experienced industry professionals was very useful. Their feedback helped me to broaden my thinking, evaluate different applications of my technology and focus on commercialization.”  

DESCA also helped Dr. Surwade form his Advisory Board, connected him with strategic partners, and brought him into contact with Lou DiNetta of the Delaware SBDC who worked closely with Dr. Surwade to help him win an SBIR Phase I Grant in the amount of $225,000 and apply for a Phase II award in February of 2019.

Realizing the important of connecting and networking, Dr. Surwade also joined the New Castle County Chamber of Commerce where he learned about, and was encouraged, to pitch for the Emerging Enterprise Center’s annual Swim with the Sharks Pitch Competition, sponsored by New Castle County’s NCC Innovates Initiative.  This led to another win:  $10,000 in cash, a 6 month membership in the Emerging Enterprise Center incubator, 6 months of accounting services and IT consulting services.   At the Emerging Enterprise Center, Dr. Surwade has a place to hold conferences, meet with customers and seek additional advice and resource assistance – most recently, connecting him with the Delaware Manufacturing Extension Partnership (DEMEP) to help him source a toll manufacturer and connect him with additional strategic partners. 

Just a few months after his Swim with the Sharks win, Dr. Surwade was invited to pitch again at DESCA’s Venture Forum where he was approached by a VC firm seeking to invest in SAS Nanotechnologies.

Since emerging from the research world, SAS Nanotechnologies have navigated what is commonly known as the “valley of death” in science innovation with the help of organizations that are dedicated to helping them commercialize their technology successfully. 

These are just two of many stories that illustrate how “it takes a village” working in unison to drive economic development, and a myriad quotes that can similarly illustrate the concept – but let’s go with one from Henry Ford:  “Coming together is a beginning, staying together is progress, and working together is success.”

5 Reasons Why Every Entrepreneur and Small Business Owner Needs to be at the 2nd Annual Delaware Entrepreneurial Summit

If you’re an entrepreneur or small business owner in the tri-state area, you should attend the 2nd Annual Delaware Entrepreneurial Summit presented by the Emerging Enterprise Center and Small Business Development Center on April 10.

This full day event is packed with quality content, information and resources for those looking to build, connect, and grow as entrepreneurs and business owners.

Whether you are thinking of starting a business, a start-up, or an established small business that is looking to grow, the Entrepreneurial Summit has got you covered. But if that’s not enough, here are 5 more reasons why you should be there:

1. Workshops and Panel Discussions – Whether you’re looking to sell your product, win over customers, or partner with new businesses, the Entrepreneurial Summit has you covered with workshops in two tracks. The technical/science track is geared specifically for those start-ups or small businesses that are in high tech fields while the alternative track is geared towards the more traditional entrepreneur. 

2. Networking – Network with over 100 entrepreneurs, small business owners, venture capitalists, resources and professionals in the tri-state area about developing your business.

3. Awards Luncheon – The New Castle County Chamber of Commerce and the Emerging Enterprise Center are always looking to recognize those achievers and at this event we look forward to announcing the Entrepreneur of the Year and the Entrepreneurial Advocate of the Year.

4. Keynote Speaker – Come and hear from­­­­ our keynote speaker and learn about his/her route to entrepreneurial success.

5. Delaware and tri-state area Resources Tabletop Expo – Meet and have one-on-one conversations with resources that are available to entrepreneurs to help them start and grow their businesses.

Are You Making the Most of Your Social Media Platforms?

Did you know that almost 90% of marketers say their social media marketing efforts have increased exposure for their business? In case that is not powerful enough for you to want to learn more and achieve increased traffic, 48% of Americans have interacted with companies on at least one social media network. But to be a part of these statistics, you need to keep these factors in mind:

  • Which channels you use depending on your target audience as well as how well you have identified their patterns and behaviors.
  • The voice of your brand should be consistent and friendly and represent what suits the business
  • The content should be visual, relevant, and engaging.  

The main goal is to get the fans to interact and not just follow. You should use your social media presence as a place to connect and produce engaging content with clear and consistent messages. If you don’t have a clear message to convey to your fans, the engagement will be limited and you have a 51% chance of having them unfollow you.

There are many social media platforms out there for you to connect with your fans. One of those platforms you use needs to be Facebook. Although, most think Facebook is dying, stats don’t lie. Facebook is still king of the social media platforms right now. Seventy nine percent of internet users in the US log into Facebook. Facebook continues to command the largest audience and the time users spend on the site is still growing. However, due to the recent algorithm updates, organic reach for brands is lower than ever. So you have to get a little creative to best reach your target audience.

However, nearly a fourth of social media influencers believe Instagram is the top avenue for marketing strategies. As Instagram emerges as a top platform, more and more brands will be focusing heavily on marketing strategies for Instagram. Instagram drives the most engagement per post compared to any social media platform. 84 times more than Twitter and 10 times more than Facebook.

Twitter ranked last as platform to use for ads but 47% of marketers agreed Twitter was the best social media channel for customer engagement. Due to its real-time feed and updates, Twitter has proven to be top channel for customer service, allowing customers to easily and quickly contact brands.

For LinkedIn, you do have to focus on making sure each post contains highly relevant and targeted information but you don’t’ have to produce the volume of posts required for a successful Instagram, Facebook, or Twitter campaign. The typical LinkedIn user only uses the network for an average of 17 minutes per month. Users come to LinkedIn for information and expertise, so it’s an ideal platform to establish yourself as an expert in the industry.

It also drive more than half of all social traffic to business to business blogs and sites. Of the 2 billion Millennials globally, 87 million of them are on LinkedIn. Of those 87 million Millennial users, 11 million are in decision-making positions.

If you take anything away from this, it is that social media is more important than ever for marketing. The platforms you use and the content you produce for each are just as important to your campaign to get engagement and fan investment.

If you want to learn more about maximizing your social media platforms and using social media to promote your brand, you need to attend our Business Growth Training workshops for 2019.

Register for our workshops: http://www.eecincubator.com/business-growth-workshops.html

See this site for more stats on social media: https://ignitevisibility.com/social-media-statistics/