Entrepreneurial Profile: The Central Firm – M2

The Central Firm, led by M2 (pronounced “Em-Squared”), evaluates and analyzes a company’s current operating expenses and recommends ways to reduce costs.

M2 is a native Delawarean. She graduated from the University of Delaware and Delaware State College. She is retired military and served in the Middle East for 20 years.

Upon her return to the US, M2 noticed discrepancies in the fine print in service contracts and agreements that didn’t align with the original sales promises. She saw the need for expense analysis for businesses and The Central Firm was created. The Central Firm is a boutique concierge consulting firm which offers tools and services to assist and support businesses by offering evaluative and metric driven advice. The Central Firm uses proprietary methodology that reviews, evaluates, and advises systematic strategies to improve operational effectiveness like cloud hosting, VoIP, water/sewer, managed services, etc.

M2 does acknowledge that her greatest challenge is getting past gatekeepers to the decision-makers in order to begin the process of presenting her success rates as a newly created, female, small technology business. The Central Firm has already proven a success rate for a current client by reducing their operating expenses by 27%.

The Central Firm aims to work with the State Department in the near future and when current projects can support it, she also plans to work with University interns to support clients. M2 says, “The EEC has provided us with invaluable advice and mentoring to help solidify our value proposition which has helped increase business opportunities. Since joining the EEC, we have made some great contacts that are sure to be rewarding in the near future.”

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