Entrepreneurial Profile: The Central Firm – M2

The Central Firm, led by M2 (pronounced “Em-Squared”), evaluates and analyzes a company’s current operating expenses and recommends ways to reduce costs.

M2 is a native Delawarean. She graduated from the University of Delaware and Delaware State College. She is retired military and served in the Middle East for 20 years.

Upon her return to the US, M2 noticed discrepancies in the fine print in service contracts and agreements that didn’t align with the original sales promises. She saw the need for expense analysis for businesses and The Central Firm was created. The Central Firm is a boutique concierge consulting firm which offers tools and services to assist and support businesses by offering evaluative and metric driven advice. The Central Firm uses proprietary methodology that reviews, evaluates, and advises systematic strategies to improve operational effectiveness like cloud hosting, VoIP, water/sewer, managed services, etc.

M2 does acknowledge that her greatest challenge is getting past gatekeepers to the decision-makers in order to begin the process of presenting her success rates as a newly created, female, small technology business. The Central Firm has already proven a success rate for a current client by reducing their operating expenses by 27%.

The Central Firm aims to work with the State Department in the near future and when current projects can support it, she also plans to work with University interns to support clients. M2 says, “The EEC has provided us with invaluable advice and mentoring to help solidify our value proposition which has helped increase business opportunities. Since joining the EEC, we have made some great contacts that are sure to be rewarding in the near future.”

Details Released for the 2018 Delaware Entrepreneurial Summit

The Emerging Enterprise Center and the DE Small Business Development Center announced that Chuck Nunan, serial entrepreneur and CEO and Founder of Harvest Ridge Winery will be the keynote speaker at the 1st Annual Delaware Entrepreneurial Summit to be held on July 12, 2018 at the DoubleTree by Hilton on Concord Pike.

“As someone who knows what it is to be an entrepreneur and start a business from scratch, Chuck is an ideal keynote for this event,” says Dora Cheatham, Director of the Emerging Enterprise Center.  Harvest Ridge Winery started with its first grape varieties planted in 2011.  These included

Chardonnay, Viognier, Malbec and Merlot.  Today there are 20 acres under cultivation.

Above: Chuck Nunan, Founder & CEO of Harvest Ridge Winery will be the keynote speaker at the 1st Annual Delaware Entrepreneurial Summit.

The Delaware Entrepreneurial Summit is a full day, high impact event that is aimed at bringing together entrepreneurs, resource providers and mentors with a goal to supporting entrepreneurs and accelerating business growth.  The day will include workshops geared towards both general entrepreneurs and tech/science-based entrepreneurs, a tabletop expo of resource providers to the entrepreneurial community, numerous networking opportunities, and an awards luncheon.  Among the awards will be the New Castle County Chamber of Commerce David J. Freschman Entrepreneur of the Year of Award and Entrepreneurial Advocate of the Year Award and the NCC Innovates Sponsorship Award which is offered through the newly launched NCC Innovates program developed by the New Castle County Department of Economic Development.

The event will also showcase a number of Delaware entrepreneurs that are in various stages of business growth.  Ms. Cheatham says, “Delaware has some terrific entrepreneurs and innovators.  We also have a huge amount of resources and intellectual capital available to entrepreneurs and innovators. The goal of this event is to bring everyone to the table to make things happen quicker and encourage business growth within the state.”

For more information on the event, and how to nominate or apply for awards visit www.EECincubator.com or contact Dora Cheatham or Erica Crell at the New Castle County Chamber of Commerce Emerging Enterprise Center.