Written by Frank DeSantis, Certified Growth Wheel Trainer, Former Emerging Enterprise Center Program Director
The link below is to a great article in HBR on Passion vs. Preparedness, and reflects what I believe is the approach the Emerging Enterprise Center tries to take with their Incubator companies.
An entrepreneur has to have passion. It’s entirely too hard to start and run a business if you don’t absolutely love what you are doing! Apparently, according to this research, passion is a key ingredient to attracting attention of investors, especially novice investors, those typically found on crowdfunding sites.
Long term success, however, depends upon your ability to be prepared to scale the business. For that you need to have a vision (what do you want to be when you grow up), a game plan (strategy or business plan), and the processes and procedures to replicate what you do and how you sell. For more experienced investors, the passion and the concept may attract them initially, but they move quickly to determining how prepared they are for success; what is the experience of the management team; have they started a business before; is there a market; have they proved the concept?
At the Emerging Enterprise Center, they try to help you focus first on DRIVING YOUR BUSINESS (sales), while in parallel, developing the business skills and the policies/procedures to enable you to take advantage of opportunities that help you achieve your vision.
I believe you can have and, in fact, need both: PASSION AND PREPAREDNESS!
Emerging Enterprise Center is helping small businesses grow their presence online by sponsoring a Google Local Marketing Power Workshop, which will feature a lesson about how to optimize their free google business listing to rise to the top of the search results.
The workshop will be hosted on Wednesday, January 25th, 2017 at the Emerging Enterprise Center located at the New Castle County Chamber of Commerce, 12 Penns Way, New Castle, DE 19720 from 8:30 AM to 11:30 AM EDT. Only 100 seats are available. Bring your laptops and get your business online.
Let’s Put Our Cities on the Map is a program from Google that brings community members, business owners, and civic leaders together to help small businesses succeed on the web.
“4 out of 5 consumers use search engines to find local information nearby, yet only 37% of businesses have claimed their listing on a search engine,” says Emily Harris, Manager of Google’s Let’s Put Our Cities on the Map program. “Small businesses are the engine of local economies and when they flourish, their communities do as well.”
Let’s Put Our Cities on the Map is a program that empowers communities to support their local businesses and encourage them to get on the map. Local businesses keep our communities strong; when we help them succeed on the web, they make our communities even stronger. The Google Local Marketing Power Workshop is a Google presentation hosted by Emerging Enterprise Center in cooperation with 360 Business Success, Official Google Partner.
About Get Your Business Online
Let’s Put Our Cities on the Map is a program designed to empower communities to support their local businesses by helping them get on Google Search and Maps for free. Businesses that are online grow 40% faster than those that aren’t. Let’s help every local business get their information online. Explore our site to learn how you can join in, support businesses in your community, and put your city on the map: www.gybo.com