(excerpt from The Daily Drucker: 366 Days of Insight and Motivation by Peter Drucker)
The important thing is to identify the “future that has
Futurists always measure their batting average by counting
how many things they have predicted that have come true. They never count how
many important things come true that they did not predict. Everything a
forecaster predicts may come to pass. Yet, he may not have seen the most meaningful
of the emergent realities or, worse still, may not have paid attention to them.
There is no way to avoid this irrelevancy in forecasting, for the important and
distinctive are always the result of changes in values, perception, and goals,
that is, in things that one can divine but not forecast.
But the most important work of the executive is to identify
the changes that have already happened. The important challenge in society, economics,
politics, is to exploit the changes that have already occurred and to use them
as opportunities. The important thing is to identify the “future that has
already happened” – and to develop a methodology for perceiving and analyzing
these changes. A good deal of this methodology is incorporated in my 1985 book
Innovation and Entrepreneurship, which shows how one systematically looks to
the changes in society, in demographics, in meaning, in science and technology,
as opportunities to make the future.
Action Point: Identify the major trends in your market that have already appeared. Write a page on their likely longevity and impact on your life and organization.
Data Value, led by Reggie Ezeh, is a data management and analytics consulting firm.
Reggie has over 20 years’ experience in advanced analytics with Fortune 500 companies across the US and overseas. His experience spans Telecoms, Insurance (P&C, Auto, Health, etc.), Finance and Technology. He has managed local and global analytics projects in excess of $20 million dollars delivering top notch quantifiable value to the business in his previous positions.
Reggie saw a need in the market and a shortage of experienced professionals that can bridge the gap between analytics and business to provide strategic solutions. Having managed analytics, customer experience and marketing at local and global levels, Reggie has first-hand experience on how to transform an enterprise from a reactive, problem solving entity to a proactive and highly optimized one. And that is how Data Value was born.
Reggie does acknowledge that the greatest challenge is in helping potential clients – especially those who have never before focused on analytics – understand the profound impact that data can have on their business strategy. “Often times it’s an uphill task trying to sell fresh, insightful strategies backed by data to senior management who have not yet seen or understood the impact of data on today’s business playing field,” says Reggie. But he says that once senior management understands the value of analytics, Data Value is able to implement change that can be very impactful for a company. For example, a change to call center operations for one company led by Data Value resulted in a conversation rate increase from 1.5% to 3.5%!
Reggie plans to employ an intern in the Spring and a full time analyst by summer. When current projects can support it, he also plans to hire an 4-6 additional analysts, as well as local University interns to support clients. Reggie is also considering strategic partnerships with larger prime contractors for broader reach.
With the help of the Emerging Enterprise Center, Reggie now has good insight on how to plan his growth path. Reggie says, “The EEC has also provided us with invaluable networking opportunities as well as beneficial seminars and workshops. Since joining EEC, we have made some great contacts that are sure be rewarding in the near future.”
Written by Frank DeSantis, Certified Growth Wheel Trainer, Former Emerging Enterprise Center Program Director
The link below is to a great article in HBR on Passion vs. Preparedness, and reflects what I believe is the approach the Emerging Enterprise Center tries to take with their Incubator companies.
An entrepreneur has to have passion. It’s entirely too hard to start and run a business if you don’t absolutely love what you are doing! Apparently, according to this research, passion is a key ingredient to attracting attention of investors, especially novice investors, those typically found on crowdfunding sites.
Long term success, however, depends upon your ability to be prepared to scale the business. For that you need to have a vision (what do you want to be when you grow up), a game plan (strategy or business plan), and the processes and procedures to replicate what you do and how you sell. For more experienced investors, the passion and the concept may attract them initially, but they move quickly to determining how prepared they are for success; what is the experience of the management team; have they started a business before; is there a market; have they proved the concept?
At the Emerging Enterprise Center, they try to help you focus first on DRIVING YOUR BUSINESS (sales), while in parallel, developing the business skills and the policies/procedures to enable you to take advantage of opportunities that help you achieve your vision.
I believe you can have and, in fact, need both: PASSION AND PREPAREDNESS!