Entrepreneur Profile – Scott Lascelles

Scott has over 22 years in consumer lending in various marketing, risk and analytic roles at companies such as American Express, JPMorgan Chase, Barclays and PNC. Most recently, Scott was working in the Fintech sector by making online lending easier for consumers.  Throughout his career, Scott—usually on the buying end of Lead Generation Companies— consistently felt that Lead Generation Companies did not understand consumer lending or the problems he was trying to solve, resulting in misaligned goals.  He founded PrimeRates to resolve this issue.

PrimeRates helps individuals prequalify with lender partners, ensuring that the rates individuals see are the rates they’re more likely to get.  A prime rate generally refers to the rate that a bank charges their best customers, usually big companies with deep pockets, but Scott believes that everyone deserves their best rate, their own prime rate, and that’s what PrimeRates strives to offer.

PrimeRates will launch with lead generation for personal loans and credit card—markets they know and understand extremely well—with a Phase 2 focus on Auto, Student Loan, and Small Business Loans.

 Scott gives advice to others wanting to start a business. He says, “leverage your network to develop your business plan, leverage resources like the EEC, and always ask for help, but make sure that you don’t compromise on your vision.” Scott says, “the EEC provides invaluable resources for small startups, they provide access to experienced business people, organizational workshops and simply advice as needed.”

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